Joe Cobb received his degrees in economics from the University of Chicago, studying with Nobel Laureates Milton Friedman, George Stigler, and F.A. Hayek. He has testified several times before the tax-writing House of Representatives Ways & Means Committee and worked as a Senate staff aide with the Finance Committee, which amends tax legislation in Congress.

Joe Cobb is a Past President of the National Association of Business Economists, National Capital Chapter. He held the prestigious John M. Olin Senior Fellowship at the Heritage Foundation (1993-96) and has also served as Chief Economist for the Senate Republican Policy Committee (1992-93), Staff Director of the Congressional Joint Economic Committee (1990-91), Economic Advisor with the State Department's U.S. Mission to the O.A.S. (1982-83), and as Deputy Director in the White House Office of Policy Information (1982).

Dr. Gordon LaBedz was a founding member of the coastal environmental group, the Surfrider Foundation and the chairman of the Los Angeles/Orange County chapter of the Sierra Club. Presently he is a leader in the Sierra Club National Sustainable Consumption Campaign, a consumer education project on how our every day choices affect the environment.

Dr. LaBedz earned his B.A. with honors in Biology from Colgate University in Hamilton, N.Y. and his M.D. at the University of Southern California School of Medicine.

Dr. LaBedz has been as a Clinical Professor of Family Medicine at the U.C.L.A./Drew School of Medicine and at the UC Irvine School of Medicine. He is an authority on a low fat, vegetarian diet. Dr. LaBedz volunteers at free clinics in Hollywood, Huntington Beach and the Farmworker's Clinic in Coachella, California.